China's pet supplies make up the market for endless development

Date: 2018-06-28
Views: 19

The emergence of pet food and the formation of the pet products market are originally the economies of the developed countries such as Europe and America. China is in the developing countries, and is stunning for their luxurious life. With the continuous development of China's economy, the improvement of people's living standards, the formation of pet culture and other factors, pet wind also appears in some of the developed areas of China. A large number of rich people become the main body of the aristocratic pet consumption, which either treat pets like their own family, friends, and some people use them to mark their upscale life, and a group of people to pursue fashion. The growth of pets has led to the development of pet products and covers more and more areas.

The consumption characteristics of China's pet market

Since the pet industry swept China, the pet economy has been in a continuous development, and so far has been a decades of grinding, but the industry has not formed a complete series. The reason why China's pet market has a long incubation period is closely related to Chinese pet consumption culture. Although the ideas of modern people have changed, the views of the pet are formed step by step, but it is contradictory to the luxury consumption and the traditional Chinese saving tradition, and the second is the contradiction between people's diligence and leisure life. Western countries attach importance to spiritual culture and entertainment, so their entertainment ways are numerous, and their influence is more extensive. But in China, many rich people do not take leisure and entertainment as an important part of their lives, and their way of entertainment is relatively simple. Therefore, China's pet products market needs to create a pet consumption culture and create a good image for the quality of leisure life. We should use pet products as a cultural industry and entertainment industry to stimulate consumption awareness and market recognition.


The current situation of domestic pet products development

Pet products, as the head of the pet industry, attract a large number of entrepreneurs. There are more than 4000 pet enterprises in China, with fixed assets of only about 10% in 10 million to 50 million yuan of large and medium enterprises, and 90% of small enterprises with fixed assets below 10 million yuan, and most of these enterprises are private enterprises. Because of the late start of China's pet industry, the domestic market is not mature, the products are mainly exported to foreign countries, the export mode is mostly drawing to sample processing, mainly to the more prosperous European and American market, the main export of pet products is mainly labor intensive products. In recent years, with the rising of the domestic pet market, people's income and consumption are increasing, and the concept of pet is gradually changing. The domestic market has also begun to attract the eyes of domestic and foreign pet products manufacturers.


Marketing strategy of pet products

The development of pet products is inseparable from the pet consumer market. After all, supplies are only a branch of the pet industry. Therefore, we must pay close attention to the overall situation and development prospects of pet market consumption. First, we should change people's traditional thinking, deepen the pet consumption culture and pursue the quality of leisure life. The two is to close the relationship with the pet consumer market, to the pet store, pet hospital, pet beauty shop to understand, because the current pet products industry is dependent on these shops and exist, if it is the initial stage of pet supplies, considering the market is not known and some risks, and these stores can be with these stores. Shop together, and then come out in independence. Three is to focus on brand marketing strategy, brand is the soul of the existence of enterprises, has a great influence in the minds of consumers.


The pet industry is developing late, and the potential opportunities to be improved and excavated are huge. As the head of pet industry, pet products have an immeasurable development potential in the future. With the development of living standards and the improvement of material life, in the next 5 years, people are increasing with the demand of pet. This is great. The pet economy has made good paving.


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